Qantas, Australia’s national airline, has released a new safety video designed to make Aussie expats run home as soon as possible. I’m pretty sure that’s what’s happening here.
In all honesty, it’s a great video, showcasing some of the Australian landscape at it’s best. My favourite part was the life jacket demonstration at Bondi beach.
The video is a partnership between Tourism Australia and Qantas and has been designed to be shared. It’s already had mentions on Mashable, Gizmodo and the Daily Mirror . The video will screen on every flight and reach an audience of 30 million people.
But I have a question. Why is this video not as diverse as it could be? The landscape is diverse. But what about the people? We celebrate Multicultural Australia at home. But when it comes to how we project ourselves to the world, we’re still overwhelmingly white. Does anyone else have a problem with this video? Or is it just me?